I started fiddling with websites and software at around seven, driven mostly by curiosity. By sixteen, that curiosity had turned into a real passion—and my first freelance work. Along the way, I had the chance to collaborate with the top agencies and work with global brands like Nike and Philips.

Today, with over 14 years of experience in product teams, I bring broad expertise across Product Design, UX Research, and design leadership.

All these experiences have gradually shifted my focus from technology to people. Understanding how we define our relationship with technology has become just as important to me as the capabilities of the technology itself.

I enjoy untangling complex problems by building simple logic at every level. Strong product thinking, paired with empathy for both people and business, helps me find the balance between user-centered design and measurable business impact.